Why does this work?
- It presents a clear and concise message that attracts attention and encourages engagement.
- It creates a sense of urgency by emphasizing the exclusivity of the choices, which motivates readers to take action.
- It allows for personalization and flexibility, as the blanks can be filled with any relevant content and context, making it applicable to a wide range of topics and interests.
You can have (something) or you can have (something else).
You can’t have both.