(Skill) gets you ahead of 94% of people in life.

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Why does this work?
  • It presents a bold claim about a skill that will give the reader an advantage over the majority of people.
  • It creates a sense of urgency by implying that the reader has been failed in some way, and that they need to learn these lessons to succeed.
  • It promises a clear and actionable solution with seven powerful lessons to become skilled in the identified area.

Hook Template

(Skill) gets you ahead of 94% of people in life.

But your (something/someone) failed you.

7 powerful lessons to turn you into a skilled (skill):

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Example