Balance is a pretty important thing in most of life, and it’s equally as important in the world of design.
One way to master balance is to think of each of your elements as having a ‘weight’ behind it. From text boxes, to images, to blocks of colour, consider each of their sizes, shapes, and what ‘weight’ they have in relation to other elements on the page.
A good technique is to imagine if your design were to be printed out as a 3D model. Would it stand, or would it tip to one side?
Check out this cat logo by George Bokhua that is beautifully balanced. If it were to be printed, chances are it would sit upright.
One type of balance is ‘asymmetrical balance’, which is less about mirroring left and right/top and bottom, and more about distributing, sizing and aligning elements so that their ‘weights’ are event. Let’s look at an example.
This vibrant piece uses scale and a clever distribution of elements to make for a balanced design. Note how this piece achieves balance from left to right and top to bottom through the sizing of elements. By balancing the cluster of images out with the cluster of type.